Orkut was a social networking platform that was launched in 2004. It was owned and operated by Google and was named after the person who developed it, Orkut Buyukkoten. Although it hasn’t been around since 2014, within the Brazilian market, Orkut was a popular site, with approximately 90% page views, which allowed for users to connect with high school friends and to build a community by joining membership-style groups.
Category: awareness
Building a Brand for Awareness
When thinking about social media, and its ability to bring awareness to causes, organizations are able to use brand awareness to users. Within seconds, non-profits are able to successful diffuse a message in order to encourage participation. When users share a message such as breast cancer awareness, or with any awareness campaign, people feel good about their efforts. There is the ability for users to find meaning in what they are doing, and ultimately, it brings a connection with other users.
Literary Speaking 