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Featured
The Benefits of Social Media
If we think about how social media has helped businesses interact with consumers, we can see how powerful marketing has become over the years. If I think back to even ten years ago, businesses were at a loss for knowing how to connect with their customers. We often relied on customer service numbers, and believed that email was pretty high-tech. However, all that has changed for society. Instead, we use Twitter, Facebook, and Instagram to draw people into a virtual customer service experience.
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Building the Brand in Digital Technology
Orkut was a social networking platform that was launched in 2004. It was owned and operated by Google and was named after the person who developed it, Orkut Buyukkoten. Although it hasn’t been around since 2014, within the Brazilian market, Orkut was a popular site, with approximately 90% page views, which allowed for users to connect with high school friends and to build a community by joining membership-style groups.
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The Virtual World We Live In
Social media has the ability to change lives in a positive way. From staying in contact with friends and family, to communicating with your favorite store; social media has impacted life and the way that we interact with people. However, when thinking about the convenience that social media has created within society, there are better and more efficient ways to live our daily lives. One example that is able to show the positive effects that social media apps can have on us is by looking at the popular Chinese social networking app, Weixin.
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