Orkut was a social networking platform that was launched in 2004. It was owned and operated by Google and was named after the person who developed it, Orkut Buyukkoten. Although it hasn’t been around since 2014, within the Brazilian market, Orkut was a popular site, with approximately 90% page views, which allowed for users to connect with high school friends and to build a community by joining membership-style groups.
Author: literaryspeak
The Virtual World We Live In
Social media has the ability to change lives in a positive way. From staying in contact with friends and family, to communicating with your favorite store; social media has impacted life and the way that we interact with people. However, when thinking about the convenience that social media has created within society, there are better and more efficient ways to live our daily lives. One example that is able to show the positive effects that social media apps can have on us is by looking at the popular Chinese social networking app, Weixin.
Building a Brand for Awareness
When thinking about social media, and its ability to bring awareness to causes, organizations are able to use brand awareness to users. Within seconds, non-profits are able to successful diffuse a message in order to encourage participation. When users share a message such as breast cancer awareness, or with any awareness campaign, people feel good about their efforts. There is the ability for users to find meaning in what they are doing, and ultimately, it brings a connection with other users.
The Benefits of Social Media
If we think about how social media has helped businesses interact with consumers, we can see how powerful marketing has become over the years. If I think back to even ten years ago, businesses were at a loss for knowing how to connect with their customers. We often relied on customer service numbers, and believed that email was pretty high-tech. However, all that has changed for society. Instead, we use Twitter, Facebook, and Instagram to draw people into a virtual customer service experience.
Literary Speaking 